Generic Branding: Installers; contractors; and systems integrators need a reliable cable that they can make their own.Color™ standard Supports extended CEC (Consumer Electronics Control) commands and functions; the HDMI Ethernet Channel; and the Audio Return Channel features Supports HDR (High Dynamic Range) for brighter; deeper; and more lifelike colors Buy with Confidence With Monoprice's Lifetime Warranty you can rest assured we stand behind our products and our customers.v. We left our logo and name off these cables; so our brand is your brand.