These works on posters became more affordable than original art and grew in popularity.
Gallery wrap is a method of stretching an artist's canvas so that the canvas wraps around the sides and is secured a hidden, wooden frame.This was the time when the development of mass printing emerged and this new technology allowed for low-cost reproductions with vibrant colors. The commercial success of these posters began the trend of the vintage poster, which has continued into the 21st century. The result is wide acceptance of Giclee by galleries, museums, and private collectors.