These works on posters became more affordable than original art and grew in popularity.
Gallery wrap is a method of stretching an artist's canvas so that the canvas wraps around the sides and is secured a hidden, wooden frame. Vintage Apple Collection 'Maxims 1902' Canvas Art,12x19 These posters got their start in the late 1800s when brands hired artists and illustrators to create their ads and announcements for various products such as chocolates, alcohol, soap, or cigarettes. The commercial success of these posters began the trend of the vintage poster, which has continued into the 21st century. This method of stretching and preparing a canvas allows for a frameless presentation of the finished painting.